7 Must-Know Things For Indians Who Wish To Start A Food Truck Business
Food trucks have taken India by storm and are now the hot topic among entrepreneurs and foodies alike. The advantage of mobility allows owners the access to multiple locations at an initial capital that is lower than that needed in opening a restaurant. Moreover, getting fresh, hygienic, and unique food items on the go is a sure shot delight for the customers.
However, there are no framed guidelines and regulations yet on setting up and running the food truck business on Indian streets and few food truck owners are even set to form an association to take up the issue to the authorities.
Meanwhile, if you wish to ride on the rising popularity of food trucks, here’s all you need to know to start one:
The capital needed to start a food truck business depends largely on the type of vehicle and the food menu chosen. A commercial vehicle is required to run a food truck, normally an 18-feet long chassis comes in as a great option for making a food truck, costing nearly Rs 7-8 lakhs. The cost of a finished truck depends on size, accessories, quality etc.
2. Licenses and Permits
Since there are no clear-cut laws pertaining to food trucks, the defined set of licenses required are not furnished anywhere specifically, and a lot depends on the local authorities since in most cities, they neither restrict nor allow the food truck business. However, it is important to procure the following set of documents:
- Fire Safety Certificate [Sample]
- Shop and Establishment License
- NOC from RTO
- NOC from Municipal Corporation
- FSSAI Mobile Vendor’s License [Details]
- Kitchen Insurance
3. Food Menu
With the number of food trucks gradually growing, the innovation in food menu is seeing new lengths. Moving above regular sandwiches and burgers, today food trucks offer global cuisine, exotic desserts, and even healthy foods.
It is imperative to study the tastes of the target population, food options available in the vicinity and feasibility of cooking and shelf life.
Take a look here at some of the coolest food trucks around the world.
Choose a street that doesn’t have too many similar food vendors around, has a regular flow of traffic for inviting large footfall, and has establishments with young professionals and students in the vicinity.
Also, the parking of truck should be such that it does not pose any hassle to commuters requiring a good balancing act combined with the need of being visible.
5. Equipment Required
Depending on the food menu chosen, there are equipments to be procured for setting up the kitchen inside the truck. The costs can be kept low by purchasing used equipments in good quality.
These could include refrigerator, freezer, gas stove, microwave, grill, exhaust facilities as well as menu boards.
6. Connecting Through Social Media
It is the most important tool to keep the followers informed about the location of food truck on any given day so as to build a regular flow of customers and build brand connect.
Also, it can be used to leverage on existing followers to spread word about the food truck, offering discounts, choosing new food items for the menu etc.
7. Effective Marketing Ideas
Keep note of events and community gatherings in local area and park the food truck around. Tie-ups with event planners, personal contacts with customers, and free goodies like tee-shirts and mugs carrying the food truck logo, can go a long way in spreading and expanding the business.
Food truck owners, please feel free to share tips and experience with fellow readers.
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